Firestarter 24: The Premier CEO Conference on Customer Experience
The Exclusive Event for Visionary Leaders in Customer Experience
October 29, Belgrade 15-17h
Invitation Only | CEO / Top-tier leaders
Firestarter 24:
A Must-Attend Event
for CEOs
Join us at Firestarter 24, an exclusive, invite-only, complimentary event where a select group of CEOs will gather to explore the latest strategies in customer experience. In this focused, 2-hour event, you’ll have the opportunity to gain insights from top industry experts, share ideas with peers, and participate in high-level networking. Unlike traditional conferences, Firestarter 24 is designed to be intimate and impactful—there are no tickets for sale, and only those who receive this invitation can attend.
Why Firestarter 24 Is Designed for You
This private, CEO-focused event will give you actionable insights and the chance to connect with leaders driving customer experience innovation. Here’s what you can expect:
Learn from Global and Regional CX Leaders:
Discover high-level principles from Ian Golding, a global thought leader revolutionizing customer experience strategies. Gain practical insights from industry pioneers like Ana Govedarica (Roche) and Gregor Stetina (Uniqa Group), who are successfully implementing these strategies in the local and regional markets.
Exclusive, CEO-Only Access:
With no tickets or public registration, this event is reserved for the most forward-thinking CEOs. Participate in confidential, closed-door discussions with peers who are shaping the future of customer experience, ensuring a unique exchange of ideas and experiences.
Time-Efficient Format:
In just two hours, including the networking session, this focused event is designed for leaders like you who value impactful content delivered efficiently. Maximize your learning and networking without disrupting your demanding schedule.
Focused Networking:
Engage in meaningful, distraction-free conversations with fellow C-level executives during the networking cocktail hour following the keynote session. Build valuable connections with leaders equally committed to advancing their organizations through CX excellence.
Meet Our Headliner: Ian Golding
– Transform Your Leadership
with Global CX Expertise
We are excited to announce Ian Golding, a globally renowned Customer Experience (CX) expert and thought leader, as the keynote speaker at the Firestarter CEO Conference. With over two decades of experience advising Fortune 500 companies and a deep commitment to driving customer-centric business strategies, Ian will challenge you to rethink how your organization approaches CX.
Conference program
14.30-15.00
Welcome Drink
15-15.30
Welcome Address
Branka Pudrlja Durbaba, Senior Market Director / CMO @A1, Advisory Board President @CEXAS
Introduction and Presentation of the Annual CX Research on the State of CX in Companies in Serbia,
Dragan Đorđević, Country Lead @CEXAS / Founder @Skills
Dragan Đorđević, Country Lead @CEXAS / Founder @Skills
15.30-16.00
Keynote: Lets start at the END of the story’ – the intended impact of a customer led strategy,
Ian Golding, Leading Global CX Author, Speaker, and Consultant
16.00-16.15
Capitalizing on and Learning from our Customers’ Experience
Gregor Stetina, Head of Customer Management International @UNIQA Insurance Group
16.15-16.30
CX as a change catalyst
Mira Uzelac, Executive Director for Customer Experience @NLB Komercijalna banka AD Beograd
16.30
Short presentation by Delta District
16.40
Networking Cocktail
About Ian Golding:
- Internationally Renowned CX Consultant: Ian is a consultant who delivers CX transformation projects for Fortune 500 companies across multiple industries. His insights have helped businesses in sectors such as pharmaceuticals, retail, and technology redefine their approach to customer experience.
- CX Thought Leader, Author, and Speaker: As a founder member of the Customer Experience Professionals Association (CXPA), a globally published author with over 300 articles, and an internationally renowned speaker, Ian continues to shape the CX landscape. He is also an advisor and featured columnist for CustomerThink, a global platform for business leaders.
What You’ll Gain from Ian’s Keynote:
- Revolutionary CX Insights: Transform your business with cutting-edge strategies that go beyond the status quo.
- Practical Frameworks Learn about actionable frameworks that you can implement immediately to elevate your CX approach.
- Inspiration for Leadership Innovation: Gain fresh perspectives on how CX can reshape your leadership style and drive long-term competitive advantage.
Join us to hear directly from Ian Golding, whose unparalleled expertise will equip you with the tools needed to lead your organization into the future of CX excellence.
About Speakers
Branka Pudrlja Durbaba
is the Chief Sales and Customer Satisfaction Officer at A1 Serbia, with extensive leadership experience in driving customer service and sales excellence across the telecom industry.
Mira Uzelac
Executive Director for CX in NLB Komercijalna banka has over 15 years of CX expertise in Telco, FMCG, and Banking, with a strong ability to transform systems and culture to create lasting customer loyalty.
Gregor Stetina
is the Head of Customer Management International at UNIQA Insurance Group, with a proven track record in leading CX initiatives across international markets in the insurance industry.
Dragan Đorđević
is the CEO of Skills Innovative Learning Experience and Co-founder of CEXAS, recognized for his pioneering role in building a strong CX community in Serbia and driving customer-focused transformations in various industries.
Conference partners
supported by
Venue
Sava Centar
The largest congress, cultural and business center in Serbia and one of the largest centers in Southeast Europe.
And for the rest of your CX team
Masterclass with Ian Golding | October 28,14.30-17.30h | Limited Number of Seats Available
Customer Experience is a Team Effort
Building a successful customer experience isn’t a solo endeavor—it takes a coordinated team, armed with the right strategies and skills. That’s why we’ve opened up a limited number of seats for a Masterclass with Ian Golding on October 28.
This session is designed to equip your CX team with practical tools and frameworks to drive meaningful transformation and foster a customer-first culture across your organization.
About organizer
CEXAS (Customer and Employee Experience Association of Serbia) is a non-profit organization dedicated to the development of the Serbian and regional CX and EX communities. The goal of CEXAS is to raise awareness of the importance of Customer and Employee Experience, as well as to educate individuals and organizations in a strategic approach to these areas. By gathering and sharing CX and EX practices, CEXAS advocates for the standardization of terminology and strengthening the connection between employee and customer experience. The organization also fosters strategic partnerships with global CX organizations, such as CXPA.
CEXAS continuously contributes to building a professional community empowered to drive innovation and enhance CX and EX within their companies. This is the third conference in a row, but for the first time, it is exclusively reserved for top-tier business leaders, creating a focused environment for the exchange of best CX practices.
